Betty shampoo & conditioner is a product that brings out the best tones for specific hair types. Blonde, Brunette, Ginger and Noire. Instead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play around with stereotypes. The goal for Betty is to be fun, cheeky and smart.
The colour palette for each hair type relates to the stereotype and reflects the persona of who that person would be. The rectangular shape of the bottle would fit and stand nice on a bath ledge or shower rack. The bottles have a pump lid for convenience.
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