Thursday, November 17, 2011


The assignment was to create a black & white illustration for the Friends of the Environment foundation supported through TD Canada Trust. The foundation is community oriented. They give back into the community where the donations came from. This was my focus for the illustration. I wanted to express the care and love that people will have for their community and how Friends of the Environment supports this. The illustration is a grid map of a community shaped into a heart. The illustration will be printed onto tote bags, banners & t-shirts.

Wednesday, November 9, 2011

branding & identity

This is my word mark for a fictional candy & pop shop located in Vancouver. We selected a retail category, decided on a name and targeted a market. The name sprouted from the french word bon, which translates to sweet. The look and feel of the brand is cheeky, sophisticated, targeted towards Vancouver's Metro's between 25 – 35. More pieces are soon to come.